Key Accomplishments

• Developed and produced letters, brochures, Websites and copy for Business clients (see Portfolio)

• Produced executive-interview webzine to share leadership perspectives with 6,000-person organization

• Co-created and managed HP's first customer-driven, interactive Web site (HP Smartfriend), building to a 30,000 person audience.

• Developed a new, low-cost way to build and run large-scale communication programs

• Produced an international customer magazine (circulation 200,000), customer surveys and customer profile pieces.

• Served as lead corporate internal communications specialist for senior vice-president of 650-employee Sales and Marketing organization. Developed first communication plan, articles for employee media, and sales force survey tools

• Consolidated international Web and print vehicles into a focused program serving 260,000 customers and prospects with bimonthly, 48-page magazines and daily web delivery

• Managed nine-year, $21-million U.S. catalog and direct mail program that sent over one million direct mail contacts annually to 225,000 customers and prospects, producing annual sales of $250 million.

• Managed 15-person direct marketing communication group of creative, production, data base and distribution professionals who developed, produced and distributed collateral and measured results

• Extensive experience working with international organizations to leverage publications and sales tools across multiple geographies.

• Skilled at creating and presenting advocacy proposals to win executive support.